Disney Talk – Disney Wants You to Bolt to the Theater Again

Disney wants you to see Bolt a second time to view an all-new Pixar short.

By Blake

Originally posted December 10, 2008.

I’ll admit that I was a tad bit disappointed when I saw Bolt last month. The movie itself wasn’t what let me down – it was actually quite superb – but I was half-thinking that I’d get the pleasure of viewing one of the new Pixar Cars Toons shorts beforehand. Cars is one of my favorite Pixar movies and Pixar has recently begun to create several three-to-four-minute shorts starring Mater. The first three of these new shorts originally aired on Toon Disney last October, and Disney had announced in September that a fourth short was in the works and would be released theatrically. Naturally, I had thought that this meant that the fourth cartoon would appear alongside Bolt when the movie debuted in theaters on November 21. However, I was half-right.

How could I be half-right? Well, I was right to think that the fourth Cars Toons short would appear with Bolt, but wrong to think that it would do so just when Bolt was released. The good news is that audiences will get to see the next Cars Toons short starting this Friday, December 12, 2008. The bad news is that they’ll have to pay to see Bolt a second time to view it. That’s right, beginning on Friday, the new Cars Toons tale will be shown to audiences just before Bolt begins in theaters.

This wouldn’t be the first time Disney has enticed audiences to see their films twice. If you’ll remember back to the late 90’s/early 2000’s, Pixar would release hilarious outtakes for their movies a few weeks after the respective films would be released. They did this for A Bug’s Life; Toy Story 2; and Monsters, Inc. Later the outtakes appeared on the DVD releases of those films, but delaying their release in theaters certainly helped to bring people back for more.

The question is, is seeing a three-minute Cars short going to be enough for you to pay an extra $8+ to go see Bolt? I’d say it depends. While Bolt is a great film and definitely worth seeing twice, I usually don’t end up seeing movies twice in the theater simply because ticket prices are so high these days. The way I see it is if I’m paying that much money to go to the movies, I’d rather see a new movie than see something I’ve already viewed. And, although Bolt is wonderful, I’m content to wait for its DVD release (expected this spring) to see it again. Even though I did enjoy the first few Cars Toons when they aired on TV in October, I’ll wait and see if this fourth short winds up being released on some future Pixar DVD or even airing sometime soon on TV instead of seeing it in the theater.

By Blake; originally posted December 10, 2008. All images (C) Disney.

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